Turning Brand Awareness into Measurable Revenue

Strategic marketing, events, and demand generation that drive real business results.

Strategies for Marketing Success.

Strategies for Marketing Success.

About Me

I am a marketing strategist and event coordinator who is passionate about creating meaningful brand experiences that drive results.

With over 5 years of experience in marketing, I’ve led digital campaigns and executed events that have generated millions of revenue in pipeline and helped companies connect with their audiences in powerful ways. From building integrated marketing campaigns to planning large-scale trade shows and virtual events, I thrive at the intersection of creativity, strategy, and execution.

I’ve worked with fast-paced startups and global teams, and I know what it takes to deliver impactful marketing—on time, on brand, and on budget. Whether I’m developing messaging, graphics, or managing event logistics, I bring energy, detail, and a results-first mindset to everything I do.

When I’m not marketing or managing events, you’ll probably find me on an adventure exploring new places, staying active, or planning my next creative project.

Let’s create something great together.

Check Out My Work

Skills & Services:

    • End-to-End Event Management: Strategy, planning, designing, and execution for global events, trade shows, and conferences (webinars included).

    • Lead Generation & Conversion: Implementing onsite activation strategies that turned booth traffic into high-quality sales leads.

    • Vendor & Budget Oversight: Direct management of six-figure budgets and third-party vendor relationships to ensure seamless production.

    • Post-Event ROI Analysis: Tracking attribution and engagement metrics to prove event impact on the sales pipeline.

    • Integrated Campaign Strategy: Launching multi-channel digital campaigns that align social, paid, and organic efforts for maximum reach.

    • Paid Media Optimization: Managing and scaling performance on Google Ads, LinkedIn, Meta, and Reddit.

    • A/B Testing & Conversion: Constant experimentation with landing pages and ad copy to drive higher click-through and conversion rates.

    • Data-Driven Insights: Utilizing Google Analytics and CRM data to map the buyer journey and identify growth opportunities.

    • Conversion-First Web Design: Building responsive, high-performing websites (Squarespace/Webflow/Wix) designed to guide users toward a CTA.

    • Technical SEO Mastery: Optimizing site structure, speed, and keyword integration to improve organic search rankings.

    • Full-Lifecycle Content: Developing case studies, whitepapers, and blogs that move prospects from awareness to decision.

    • Market Segmentation & Personas: Identifying high-value target audiences and crafting detailed buyer personas for hyper-targeted marketing.

    • Unique Value Proposition: Defining a brand's "North Star" messaging to differentiate it from competitors in crowded markets.

    • Visual & Verbal Identity: Establishing brand guidelines that ensure a consistent voice and look across all internal and external touchpoints.

    • Go-to-Market (GTM) Planning: Building the strategic framework for new product launches, from competitive research to final execution.

    • Automated Drip Sequences: Building sophisticated "set-it-and-forget-it" workflows for lead nurturing, onboarding, and retention.

    • Advanced Segmentation: Tailoring email content based on user behavior and stage in the sales funnel to increase open rates.

    • Dynamic Personalization: Using liquid tags and data triggers to deliver one-to-one messaging at scale.

    • Compliance & Deliverability: Maintaining high sender reputation scores through list hygiene and GDPR/CCPA compliance.

    • Minimalist Visual Identity: Crafting clean, modern logos that remain legible and impactful across mobile apps and large-scale signage.

    • Scalable Brand Assets: Delivering comprehensive "starter kits" including color palettes, typography, and logo variations (SVG, PNG, Vector).

    • Mission-Driven Design: Translating a startup's core "why" into a visual mark that resonates with early adopters and investors.

    • Iterative Design Process: Collaborative workflows involving mood boarding and feedback loops to ensure the final mark is perfect.

Testimonials

  • "Darlene played a key role in developing and executing email campaigns, creating graphics and marketing collateral, and helping structure and organize content for a full website redesign. Her ability to take initiative, stay organized, and execute efficiently made her an invaluable partner."

    — Scott Burns, SVP of Commercial & Product at Quintrace

  • "Darlene has a strong need for achievement and is self driven. I recommend Darlene for any company who is lucky enough to have her fun loving personality!"

    — Lauren Delfino, SVP of Practice Growth at RxVantage

  • "It’s honestly impressive how much we were able to accomplish with just the two of us. Darlene is reliable, creative, and results-oriented, and I would strongly recommend her to any team looking for a capable and driven marketing professional."

    — Scott Burns, SVP of Commercial & Product at Quintrace

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Contact Me

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